encourages as many people as possible to see the show. A good start is to ensure everyone in the company encourages their friends to buy a ticket. Beyond this, there are any number of ways of approaching the task but some of the standard techniques include:
- printed material such as flyers and posters. This is almost essential to make people aware of the show. A publicity designer may be appointed to handle the artistic side. Before printing, the funding body and venue both approve the publicity. Phoning around various printing companies to compare quotes is well worthwhile. Once the material is printed, it is usually distributed by members of the cast and crew, but the publicist needs to organize this and check everyone’s done their bit. Remember billpost-ing without the property owner’s permission is illegal.
- press releases may be helpful. Larger venues have a list of press contacts and will ask for material to send out.
- mail-outs are expensive but may help to sell your show to a more “targeted” audience. Larger venues have mailing lists and will discuss your requirements.
- stunts. As long as it’s legal, grab attention and hand out flyers!
Last edited Sun 15th Jan 2006 by Camdram (taken from the original Knowledgebase by Andrew Pontzen)
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